Powerful new Partnership

HootOwl Legal is thrilled to announce a powerful new partnership with Luke Brasuell, marking a significant step in the firm’s growth and commitment to holistic estate planning. Luke joins co-founder Jacob Lively, combining their unique business and legal expertise to offer comprehensive and personalized estate planning services to a wide array of clients.

"Our combined expertise allows us to break down the complexities of estate planning, making it not just accessible but truly personal," said Lively. "We’re transforming how families in Northwest Arkansas plan for their futures."

Brasuell added, "Estate planning is about more than managing assets—it's about preserving a family's legacy. By uniting our networks across Fayetteville, Bentonville, Rogers, and Springdale, we’re uniquely positioned to serve the entire region with unmatched dedication and care."

This strategic partnership fortifies HootOwl Legal’s ability to offer a broader range of services and a heightened level of personalized client attention. With their eyes set on regional expansion, Lively and Brasuell are poised to lead the next generation of estate planning in Arkansas, leveraging the dynamic growth of Northwest Arkansas as a catalyst for the firm’s future success.

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About HootOwl: HootOwl Legal is a trusted estate planning firm based in Northwest Arkansas, dedicated to making the estate planning process approachable and personalized. Combining extensive business and legal expertise, HootOwl Legal offers comprehensive planning services, including wills, trusts, and business succession planning, designed to preserve both financial assets and family legacies. With a deep intentionality to client care and success, HootOwl serves individuals and families across Arkansas to secure their futures with peace of mind.